The world is changing faster than ever. This change is making an impact in every area, and together with the development of social media, it is fueling a revolutionary transformation in all of the media. In June of 2013, a year in which this relentless process faced hairpin turns and opportunities for Turkey, we founded Gonzo Insight.
Gonzo Insight’s mission is to develop an understanding of the aggregate perceptions of different consumer groups, and the trends they are party to, using analysis and research methods—including cutting-edge Big Data analytic technologies—built on a foundation of intelligence and experience. Now, our aim is to bring the trailblazing viewpoint we have attained in Turkey with our social media-based research to the service of the global market as well.
Everything you want to know about consumer segments
Gonzo Deep Dive allows us to analyze topical tweets from past to present by 5,000 to 40,000 Twitter users who represent targeted segment, which we use to develop up-to-date insights from their perceptions and from the trends they are party to.
Day-by-day consumer segment tendencies
Gonzo Live is an analytic model we designed to increase social media efficacy. We use Gonzo Live to analyze tweets posted throughout the day by 200 to 500 Twitter users who represent percentiles of the niches targeted by the brand according to the distribution of subjects, and we share our results, with attached executive summaries, on weekly or monthly schedules.
Focus on opinion leaders in each segment
Gonzo List allows us to identify professionals who wield influence over the target segment vis-à-vis your communication strategy. We then use this information to study how selected professionals are perceived on Twitter and analyze their tweets to determine how well they match the targeted segments.
Which emotions did Twitter users over 3 million share throughout 2014.
What did Twitter users talk about 7th anniversary of Hrant Dink assassination?
Concerns of social classes were changed. The new concerned are conservatives, whereas acknowledgement dominates the modern.
We worked with Gonzo Insight while I was working at AvivaSA, on social media followers’ opinions about the company and communication issues. I must say that the research we got from Gonzo Insight was very helpful in terms of understanding social media users’ approaches to “saving” and “investment” as well as their moods. It was also a roadmap for us to build our strategy. We worked with them in Gezi protests period, so luckily we also had the opportunity to see how social media was dynamic and vital in those days. Gonzo Insight takes the responsibility of doing such a difficult work and does a unique job in Turkey. Whether their target is end users or not, every brand or company, which wants to understand trends and interactions in social media, needs such researches.
With help of this innovativie crew it became possible for me to conduct many researches that i presented in international conferences. Adding to this for journal articles with their courtlesy i benefited many opportunity to work with big data. I hope that the colloboration between me and Gonzo Insight lasts for years to come.