gonzoinsight | new research approaches of new media
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WELCOME TO GONZO INSIGHT

The world is changing faster than ever. This change is making an impact in every area, and together with the development of social media, it is fueling a revolutionary transformation in all of the media. In June of 2013, a year in which this relentless process faced hairpin turns and opportunities for Turkey, we founded Gonzo Insight.

Gonzo Insight’s mission is to develop an understanding of the aggregate perceptions of different consumer groups, and the trends they are party to, using analysis and research methods—including cutting-edge Big Data analytic technologies—built on a foundation of intelligence and experience. Now, our aim is to bring the trailblazing viewpoint we have attained in Turkey with our social media-based research to the service of the global market as well.

WHAT WE DO

GONZO DEEP DIVE

Everything you want to know about consumer segments

Gonzo Deep Dive allows us to analyze topical tweets from past to present by 5,000 to 40,000 Twitter users who represent targeted segment, which we use to develop up-to-date insights from their perceptions and from the trends they are party to.

GONZO LIVE

Day-by-day consumer segment tendencies

Gonzo Live is an analytic model we designed to increase social media efficacy. We use Gonzo Live to analyze tweets posted throughout the day by 200 to 500 Twitter users who represent percentiles of the niches targeted by the brand according to the distribution of subjects, and we share our results, with attached executive summaries, on weekly or monthly schedules.

GONZO LIST

Focus on opinion leaders in each segment

Gonzo List allows us to identify professionals who wield influence over the target segment vis-à-vis your communication strategy. We then use this information to study how selected professionals are perceived on Twitter and analyze their tweets to determine how well they match the targeted segments.

INFOGRAPHICS

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Map of Emotions

Which emotions did Twitter users over 3 million share throughout 2014.

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Hrant Dink

What did Twitter users talk about 7th anniversary of Hrant Dink assassination?

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Moderns – Conservatives

Concerns of social classes were changed. The new concerned are conservatives, whereas acknowledgement dominates the modern.

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WHAT THEY SAY